Wednesday, June 22, 2011
Bon Iver
He has a very cute, smart, and 10 year younger gf. I hope they last. He deserves it. All the very best.
Monday, July 5, 2010
Sneaky Bastards
G bye blog..
Monday, May 10, 2010
Shit happens..
Saturday, May 1, 2010
Referral
Thursday, December 17, 2009
Value Proposition
The key, as now learnt in my marketing class, is to target one and only one segment. Straddling will give you the worse of both the segments. Your product might be the best for one certain set of people, but the worst for the other set. And you cannot, rather should not, try and be useful to them coz you will lose your loyal customer set. Can I not see that apply to me? I very much can! I am not a product like salt. People dont care much about its brand. Also there isn't too much loyalty as most of such products have the same feature - iodine content, free flow etc. and customers couldnt care less which brand they pick up. People are indifferent towards such products. But I am a product like a Absolut Vodka - a very niche market. People who like it, love it. People who dont like it or dont drink alcohol cannot stand it! I could also at the same time be PanParag - people who like it, love it. People who dont, dont!
Should I care about what these certain set of other people think about me. Like for right now, I know there is a set of people who will mock this entire post! They would attribute it to bad analogy, kiddish behaviour, overthinking etc. Should I bother about them? I say No. Id go with my marketing professor.
But then the question comes to How big is this market segment that I am targeting. Is it big enough for me to make enough profits to sustain in the market? Right! So rather than worrying about the other market segments, I should worry about mine and advertise more here. But I must say the temptation to have the largest market share is huge, but I should curb it and focus on profit making. That should be my strategy. So going ahead, I should switch the strategy from 'growing market share' to 'increase in profits'.
Cheers! to the new strategy. Lets get to work!
Saturday, December 12, 2009
Pet Peeve
Friday, October 9, 2009
Strategic Balance
Disclaimer: This post comes at a time when I am dead sleepy but cant sleep coz I have to complete a Stratgy chapter which talks of how people cheat, fancily called opportunism, and how it can hurt you, called costs of opportunism.
(I have had a disclaimer on few of my posts. These are those times when I write coz I am either frustrated, or lazy, or sleepy, or just not in a mood to write. So it might not be a good read, but then I never asked you to read.)
And life can get to you. This post comes as such a contrast to my last one. So much so for a change... and in just three months. Life is the complete opposite of what I had been living in the last 6 months and that probably being the reason for me losing the CFF tag I had and not living upto my set standards. But I am really enjoying it. Its same in many ways but yet so different.
My travel here had an element of excitement because of the Europe trip. That was one helluva trip! I dont even want to get into writing a post explaining it; there is just too much to talk about and too much to not talk about (wink..wink). But coming here and starting a new life freaked me out much less than my shifting to Bangalore for work had. Anticipation wasnt killing me and I was surprised why.
Americans, their culture, their accent, their snootiness and all that:
Wasnt so bad afterall. I dont want to sound like a know-it-all person (in many ways I do and sorry about that) but it didnt take me time or effort to understand them. They are same as Indians in almost all respects. One cant talk about smoking up with them, neither can one wear plunging necklines without people looking, one cant swear, one will get looks if one drinks and gets too excited and etc etc. They are just the same, its just that..probably.. their percentage of open minded people is slightly higher than India. And Indians in the US, abso-fuckin-lutely crazy. The other day I went for Dandiya and I would have had a 100 times better crowd in some sad Pune dandiya than what I had here. Do ABCDs (as my roommates and a lot of others call them) forget to 'get dressed' when they come here and think that everything is cool.
And people have a universal problem with me being outspoken. Some love it, some like it, some outrightly hate it. And the proportion of Indians and Americans who have these opinions remain the same! I thought there was more accpetance here, but I should have known that they have never had a woman Prez whereas India has had!
Some Americans consider me hot/beautiful/super-cool. Good to know that. It always gives me energy to be good to people. I can be very mean sometimes!
Friends:
People are all good. They are not extraordinary, but they are the ones that I can relate to. I dont feel like a dumb chick among them. Indian crowd is kind of a shame. Everyone is amazingly sweet, but I expected something better out of a b-school crowd. I am single, you see. I have different perspectives.
Home:
I avoid being home. I love the graduate suite. Its the common area for the b school graduates, almost like a lounge area. Its awesome fun. Everyone is discussing the same thing and everyone is going crazy! And yes, there are more reasons why I avoid being home!
My roommate sleeps at 9:30 and gets up at 5. Beats Me.. !
Oh that reminds me of one of my professors.. Boatsman.. ! Awesome fella. If it wasnt for him I would have never understood how to manage GOBS of money that I am hoping to make after my MBA! haha.. For better understanding of the legend, click here.
All in all, I am living the same life, just a lot more busier. And I am not complaining. With the setting that I am in, I wouldnt have wanted to be free. Education here is awesome. I really like my school as it gives me the opportunity to be visible and stand out. I am hoping to not let the energy die down and make the most of it.
Adios! Till the next post which will not be published anytime soon.